Copywriting: Website, Packaging and On-Premise Experience
Lillie’s Q
Lillie’s Q had a product people loved but a brand they couldn’t remember. As part of a full brand redesign, my job was to help them use stories to make it stick.
Agency: Kaleidoscope
By the Numbers
As a unifying element of the revamped identity, each product was assigned a unique number inspired by the brand’s history. The number system has become a motif of the brand, linking the Lillie’s Q restaurant, retail and online presence with stories only they can tell.
