Maxx Parcell
WRITER | STRATEGIST
FOUNDER, BIG TALMAN CREATIVE
Mediocre is but a free prompt away.
My job is to help you reach people with something that resonates.
I work with a handful of clients at a time, each typically falling into one of three categories:
Agency teams looking for project-specific strategy or writing support.
CEOs & Founders in need of sharper messaging and creative execution that converts.
Marketing leaders & brand managers that believe great copywriting is an asset worth investing in.
Hire Me
I help you find the words that work. Usually copy for brands. Occasionally zingers for restaurant coasters. Always messages for people.
Humor Me
Illustrations, board books and other attempts to keep up with those creative robots I keep hearing about.
How I Can Help
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From the front page of your website or the back of a pudding lid, I help you find the words that your audience can’t ignore.
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Podcast concepts, creative campaigns and other ways to stop putting your audience to sleep.
Look Both Ways: Adweek’s 2022 Innovation Podcast of the Year
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Brand positioning, persona development and all the necessary ingredients of a sound creative brief.
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Naming is fickle. With a sound creative brief, a play-based approach an the willingness to surrender cherished ideas to the USPTO Bad News Machine, I’ll help you land in the right spot.
Blogs & Such
Thoughtfully-sourced, hand-typed articles about what I think matters.
When CPG jargon gets a little butchery.