Maxx Parcell

WRITER | CREATIVE DIRECTOR

FOUNDER, BIG TALMAN CREATIVE

My job is to help you reach people with something that resonates.

I work with a handful of clients at a time, each typically falling into one of three categories:

Agency teams looking for project-specific creative, strategy or writing support.
CEOs & Founders in need of sharper messaging and creative execution that converts.
Marketing leaders & brand managers that believe great copywriting is an asset worth investing in.

Hire Me

I help you find the words that work. Usually copy for brands. Occasionally zingers for restaurant coasters. Always messages for people.

Illustrations, board books and other attempts to keep up with those creative robots I keep hearing about.

Kind words from happy clients

A partner in the creative process in every sense of the word. I have come to relish any opportunity to work with, for, and along side Maxx. Given the opportunity so should you.

— Fred Richards, Founder, The Hive Principle | The Chicago Brand Museum
When I'm in a creative puzzle of any kind, Maxx is my first call.

— Clayton Dorge, CEO, Scratchmade Events
Maxx has an ability to bring topics to life & can frame topics to be interesting to everyone. Highly recommended to bring your project to the next level.

Chris Mitchell, Producing Partner, Look Both Ways

From the front page of your website or the back of a pudding lid, I help you find the words that your audience can’t ignore.
Go to Lillie’s Q Case Study
Go to WYNK Case Study
Podcast concepts, creative campaigns and other ways to stop putting your audience to sleep.
Look Both Ways: Adweek’s 2022 Innovation Podcast of the Year
Brand positioning, persona development and all the necessary ingredients of a sound creative brief.
Read Thermos Case Study
Naming is fickle. With a sound creative brief, a play-based approach an the willingness to surrender cherished ideas to the USPTO Bad News Machine, I’ll help you land in the right spot.
Go to Mainers Case Study